Brand Marketer & Strategist, helping build purposeful brands that profit.

Intro

I’ve spent the last decade at the intersection of tech, media and pop culture. I’ve ideated and executed impactful, data-driven and award-winning social and digital programming for some of the world's top brands. I lead with a people-first approach to business and ethics. I believe that brand building is as much an art as it is a science, and that’s what gets me up every day.

Selected Highlights

Currently developing TELUS’s global leading Entertainment portfolio including Esports/Gaming. Awarded companies’ top award in 2023, including partnerships with Android, Samsung and others
Directly contributed to scaling LG’s mobile business by 3x in revenue (>200M+), moving them from #6 to #3 in Canada (behind only Apple and Samsung) prior to departure
Helped launch and execute LG Canada’s first NBA partnership with the Toronto Raptors, Toronto Maple Leafs and other NBA/NHL sports properties
First global marketing lead to launch a premium Android One product in collaboration with Google, including co-marketing and partnership (click here)
Launched national campaign “For Whatever You Geek” with a feature in Strategy Online (click here)
Partnered with Spotify to develop an AI Powered playlist for the launch of a flagship phone
Helped launch Seasons diffusers as global agency lead, scaled from 0 to 100k in ARR in 24 months, gained the largest social following of any diffuser brand on TikTok, won an Esquire award and secured physical distribution at SSENSE, Nordstrom, Indigo, Livestock, Makeway
Launched and scaled an award-winning agency
Set up global partnership between Bus.com and Cirque Du Soleil